How did the hip-hop genre gain such a powerful hold on pop culture? Find out in this ambitious, nuts-and-bolts documentary on the powerful musical genre. Reaching back to the contributions of Afrika Bambaataa and looking forward to the impact of Kanye West and other modern masters, the film includes insights from such prominent figures as West, Marley Marl, Prince Paul, and others who helped bring hip-hop to the masses. 60 min. Soundtrack: English; interviews.