Funny and insightful documentary by two students from the Czech Film Academy follows the duo as they commission an advertising agency to promote the opening of a new Wal-Mart-type superstore near Prague─even though the store doesn't exist! As the ad campaign saturates the city and the "grand opening" draws near, the filmmakers offer surprising insights into the effects of consumer culture on their country. 90 min. Soundtrack: Czech; Subtitles: English. In Czech with English subtitles.