The Festival is an ensemble comedy, told from the perspective of fictional IFC documentarian, Cookie. Cookie's subject: Rufus Marquez, a young director embarking on his virgin voyage to the prestigious Mountain United Film Festival (MUFF.) the Film is the Unreasonable Truth of Butterflies. The goal is a distribution deal. And the pressure is on. Rufus - unprepared for the excess of schmoozing activities - maneuvers an assortment of pretentious filmmakers, salivating distributors and smile-for-the-camera festival VIPs. The problem is, no one has seen his film - and the more no one sees it, the hotter the buzz becomes. As her bosses close in, Cookie loses her objectivity and Rufus loses his film - literally - as his masterpiece goes missing.