In the early 1980s, Massachusetts radio personality John Garabedian came up with a plan to launch a TV channel to function as music television for the Boston-based college crowd. His goal was to take the Music Video TV concept and make it live (real time) and local (catering to Boston's interests). On February 12, 1985, V66 (on WVJV-TV channel 66) went live on the air and created an immediate sensation. V66 was in the right place at the right time to showcase Boston's superstar acts of this era (Aerosmith, The Cars, and The J. Geils Band) as well as the new rising stars from Boston's music scene ('Til Tuesday, Extreme, and The Del Fuegos). They played a wide variety of music genres and often times they played local unsigned bands in between international superstars.