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Fourteen young women demonstrate if they have what it takes to make it in the high-stress world of modeling in the 15th cycle of Americas Next Top Model. The top prize: a contract with IMG Models, a fashion spread in Vogue Italia, cover and spread in Beauty in Vogue, a $100,000 deal with CoverGirl cosmetics and more. Coined Are You Ready For High Fashion?, Cycle 15 takes the aspiring models in-and-around Los Angeles for a variety of challenges. They must evoke emotion on an amusement park roller coaster, walk on a conveyor belt runway in LAs 2nd street Tunnel, and film a commercial for a fictitious energy drink while riding roller skates. While in Venice, Italy, during the international leg, the ladies must pose in period couture gowns along the Grand Canal and portray statues that come to life at Lake Como.