Today we live in a different world where time-pressed, distracted buyers find it more and more difficult to see meaningful differences between competitors. So it's the ability to engage your prospect, hold attention, and develop quality relationships that will convert that prospect into a client. In this fascinating program Dr. Patrick Schul uncovers important information about how buyers use their brains to make decisions. You'll learn that many of the traditional selling methods have major flaws, and don't work with todays savvy buyers. Then hell teach you exactly how to improve your oral conversations, written materials, and presentation tools by leveraging these powerful insights. - UNCOVER INSIGHTS INTO HOW BUYERS PROCESS INFORMATION - UNDERSTAND HOW PROSPECTS DISCERN DIFFERENCES - DEVELOP STRATEGIES FOR CONNECTING WITH ANYONE - LEVERAGE SIMPLICITY, EMOTION, VISUALITY AND NOVELTY - LEARN TO TRANSFORM YOUR PRESENTATION INTO A STORY