Cancer is no laughing matter but the archaic way we are beating it, is! With a dose of good humor, heart, and a touch of rock-n-roll beat, THE c WORD reveals the forces at play keeping us sick and dares to ask: if up to 70% of cancer deaths are preventable what are we waiting for? And, in in asking the question, director Meghan L. OHara reveals astounding truths that no one is talking about on a grand scale until now.