This film investigates how the multi-billion-dollar weight-loss industry systematically buys scientific research and uses it in it's favor. Results based on questionable short-term studies find their way into respected publications and motivate physicians to prescribe such diets to their patients. When the film's producers publish their own study, which is so absurd no one should take it seriously, they realize the extent to which people will believe anything that claims to be scientific. It's only a question of time until everyone believes that chocolate is the best weight-loss accelerator!