New Faces of Tourism

The Great White North is a land of incredible natural beauty. Rivers, glaciers, mountains, and horse trails draw native city dwellers and foreign tourists alike looking to enjoy Canada's magnificent outdoors. Some are just looking for a pleasant drive with a great view; others want the adventure of a lifetime. Some tourists are even looking for a wild educational experience that will teach them about the natural world. Hear from Canadians who are taking their love of nature and creating businesses to cater to all kinds of tourists. Several business owners and their employees discuss the challenges and joys of housing, feeding, entertaining, and keeping safe large groups of people out in nature. Also meet some of the people these businesses bring to the Canadian wilderness as they go rafting, kayaking, horseback riding, and hiking.